The right encouragement can do a lot to help people begin a lifetime of fitness. But every group is unique. You'll want to develop a program that works for you. Here are a few ideas to help you get started.

Make fitness more convenient

• Encourage people to use the President's Challenge online tools
• Highlight activities they can add to their everyday routines
• Recommend walking/running routes
• Arrange for free health screenings
• Be as flexible as possible to accommodate people's schedules

Make fitness more interesting

• Set up groups so people can track their progress together
• Hold informational seminars about fitness topics
• Bring in a special guest speaker, such as a local celebrity

Make fitness more affordable

• Negotiate discounts at fitness centers or rec classes
• Reimburse part of people's fitness expenses
• Organize free on-site fitness events or health fairs

Make fitness more rewarding

• Pay for awards your group earns
• Enter everyone who signs up in a prize raffle
• Give away water bottles or t-shirts for participation
• Throw a party for everyone who reaches a goal or completes a program
• Award gift certificates for President's Challenge merchandise